NAVIGATION

Startup Glossary: A to Z Venture Capital Directory

Explore definitions, key metrics, legal terms, and financing mechanics shaping the startup ecosystem.

A

Accelerator

An Accelerator is a fixed-term, cohort-based program that supports early-stage startups through mentoring, education, and seed investments.

EcosystemRead Term

Accounts Payable

Accounts Payable (AP) is the amount of money a startup owes to suppliers, vendors, or service providers for purchases made on credit.

MetricsRead Term

Accounts Receivable

Accounts Receivable (AR) is the amount of money owed to a startup by customers for products or services delivered but not yet paid.

MetricsRead Term

Accounts Receivable Factoring

Accounts Receivable Factoring is a financial transaction where a startup sells its unpaid customer invoices to a third-party financial company at a discount to receive immediate cash.

FundingRead Term

Accredited Investor

An Accredited Investor is a high-net-worth individual or institutional investor who meets specific financial criteria set by regulatory bodies.

LegalRead Term

Accrual Accounting

Accrual Accounting is an accounting method where revenues and expenses are recorded when they are incurred, regardless of when cash changes hands.

MetricsRead Term

Acquisition

An Acquisition occurs when a larger corporation purchases a startup, absorbing its assets, technology, talent, and customer base.

ExitRead Term

Activation Milestone

An Activation Milestone is the specific moment or action when a new user first experiences the core value of a product.

MetricsRead Term

Activation Rate

Activation Rate is the percentage of newly registered users who complete a milestone that represents their first experience of product value (the 'Aha' moment).

MetricsRead Term

Advisory Board

An Advisory Board is an informal body of industry experts who provide advice, mentorship, and networking contacts to founders without corporate voting rights.

OperationsRead Term

Advisory Shares

Advisory Shares are stock options granted to startup advisors and mentors in exchange for strategic advice, industry introductions, and expertise.

LegalRead Term

Agile Methodology

Agile Methodology is an iterative project management and software development framework that emphasizes flexibility, collaboration, and rapid feedback cycles.

OperationsRead Term

Alternative Investment

An Alternative Investment is any asset class outside of traditional public equities, bonds, and cash, including venture capital, private equity, and real estate.

FundingRead Term

Angel Investor

An Angel Investor is a high-net-worth individual who provides early-stage capital to startups, typically using their personal funds.

FundingRead Term

Angel Syndicate

An Angel Syndicate is a group of individual angel investors who pool their capital together to invest in a single startup under a single legal entity (typically an SPV).

FundingRead Term
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Annual Billing

Annual Billing is a contract structure where customers pay for a full year of service upfront, typically in exchange for a pricing discount.

OperationsRead Term

Annual Contract Value

Annual Contract Value (ACV) is the average annual revenue value generated by a single customer contract, excluding one-time fees.

MetricsRead Term

Anti-Dilution Provision

An Anti-Dilution Provision is a contract clause that protects early investors from dilution if the startup issues shares at a lower valuation in subsequent rounds.

FundingRead Term

ARR

ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses representing the predictable recurring revenue generated by active customers over a year.

MetricsRead Term

Average Revenue Per User

Average Revenue Per User (ARPU) is the amount of revenue generated by an active customer account over a specific timeframe (usually monthly or annually).

MetricsRead Term

Average Selling Price

Average Selling Price (ASP) is the average price at which a startup sells its product or service to new customers during a given period.

MetricsRead Term

B

Bad Leaver

A Bad Leaver is a founder or employee who leaves a startup under unfavorable conditions, which usually forces them to forfeit unvested and/or vested shares.

LegalRead Term

Billings

Billings is the actual cash value invoiced to customers during a period, representing cash flow collections.

MetricsRead Term

Board Observer

A Board Observer is a non-voting representative who is granted the right to attend Board of Directors meetings and receive all corporate materials.

LegalRead Term

Board of Advisors

A Board of Advisors is an informal body of industry experts who provide advice, mentorship, and networking contacts to founders without corporate voting rights.

LegalRead Term

Board of Directors

The Board of Directors is an elected body of individuals that represents the interests of shareholders, oversees the executive team, and votes on major corporate decisions.

OperationsRead Term

Board Resolution

A Board Resolution is a formal, written corporate document recording a vote or decision made by the Board of Directors.

LegalRead Term

Board Seat

A Board Seat is a formal position on a startup's Board of Directors, giving the individual voting rights over major corporate decisions, executive hiring, and fundraising.

LegalRead Term

Bookings

Bookings represent the total contractual value of newly signed customer agreements, indicating future revenue potential.

MetricsRead Term

Bootstrapping

Bootstrapping is the practice of building and growing a startup using only personal savings and initial sales revenue, without raising external venture capital.

FundingRead Term

Bottom-Up Forecasting

Bottom-Up Forecasting is a projection method that builds revenue estimates from the ground up, using metrics like conversion rates and sales capacity.

MetricsRead Term

Break-Even Point

The Break-Even Point is the stage where a startup's total revenues equal its total expenses, resulting in zero net profit or loss.

MetricsRead Term

Bridge Financing

Bridge Financing is short-term funding raised by a startup to maintain operations until it secures a larger institutional round or reaches profitability.

FundingRead Term

Bridge Round

A Bridge Round is a temporary funding round raised by a startup to extend its runway until it raises a larger institutional round.

FundingRead Term

Burn Multiple

Burn Multiple is a metric that evaluates a startup's efficiency by comparing its net burn rate to its net new ARR generation.

MetricsRead Term

Burn Rate

Burn Rate is the rate at which a startup spends its cash reserves, typically measured on a monthly basis.

MetricsRead Term

C

CAC

CAC (Customer Acquisition Cost) is the total cost required to acquire a new customer, including all sales and marketing expenses.

MetricsRead Term

CAC Payback Period

The CAC Payback Period is the number of months required for a startup to generate enough gross margin from a customer to recover its Customer Acquisition Cost.

MetricsRead Term

Cap Table

A Cap Table (Capitalization Table) is a detailed spreadsheet or ledger that outlines a startup's equity ownership structure.

LegalRead Term

Cap Table Dilution

Cap Table Dilution refers to the reduction in existing shareholders' equity ownership percentage caused by the issuance of new stock, option pool expansions, or conversion of SAFE notes.

FundingRead Term

Capital Account

A Capital Account is a ledger account tracking the capital contributions, share of profits, and distributions of an individual partner in a venture capital fund.

FundingRead Term

Capital Call

A Capital Call (or drawdown) is the process by which a venture capital firm requests its Limited Partners to transfer a portion of their committed capital to fund an investment or cover fees.

FundingRead Term

Capital Drawdown

A Capital Drawdown is the actual transfer of committed capital from a fund's investors (LPs) to the fund managers (GPs) following a capital call.

FundingRead Term

Capital Expenditure

Capital Expenditure (CapEx) represents the cash spent by a startup to acquire, upgrade, and maintain physical assets like servers, office spaces, or machinery.

MetricsRead Term

Capital Gains Tax

Capital Gains Tax is the tax levied on profits realized from the sale of non-inventory assets like startup shares and equity investments.

LegalRead Term

Carried Interest

Carried Interest (or carry) is a share of the profits of a venture capital fund that is paid to the fund managers (GPs) as performance compensation.

FundingRead Term

Cash Accounting

Cash Accounting is an accounting method where revenues and expenses are recorded only when cash is actually received or paid.

MetricsRead Term

Churn ARR

Churn ARR is the loss of Annual Recurring Revenue resulting from existing customers canceling their subscriptions entirely.

MetricsRead Term

Churn Rate

Churn Rate is the percentage of customers or subscription revenue that a startup loses over a specified period.

MetricsRead Term

Clawback Provision

A Clawback Provision is a legal clause in a venture capital fund agreement requiring the fund managers (GPs) to return excess carried interest if subsequent investments underperform.

FundingRead Term

Cliff

A Cliff is a specific period at the beginning of a vesting schedule during which no equity is earned.

LegalRead Term
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Co-Investment

Co-Investment is a direct investment made by a fund's Limited Partners alongside the General Partner in a specific portfolio company, typically bypass fund fees.

FundingRead Term

Co-Sale Rights

Co-Sale Rights (also known as tag-along rights) allow investors to participate pro-rata in any stock sale initiated by a founder or major shareholder to a third party.

LegalRead Term

Cohort Analysis

Cohort Analysis is the study of customer groups who share common characteristics (such as signup date) to track behavior and retention trends over time.

MetricsRead Term

Cold Outreach

Cold Outreach is the practice of contacting prospective investors or customers directly without a prior relationship or referral.

OperationsRead Term

Collections

Collections are the actual cash receipts received from customers paying their outstanding invoices.

MetricsRead Term

Common Stock

Common Stock is the primary class of equity ownership in a startup, typically held by founders, employees, and advisors.

LegalRead Term

Contraction ARR

Contraction ARR is the reduction in Annual Recurring Revenue from existing customers who downgrade their subscriptions without churning completely.

MetricsRead Term

Contribution Margin Ratio

Contribution Margin Ratio is the percentage of revenue remaining after subtracting variable costs, showing the capital available to cover fixed expenses.

MetricsRead Term

Conversion Discount

A Conversion Discount is a clause in convertible securities granting early investors a percentage discount on share prices in future priced rounds.

FundingRead Term

Convertible Note

A Convertible Note is a debt instrument that converts into equity at a future date, typically in connection with a priced funding round.

FundingRead Term

Corporate Governance Guidelines

Corporate Governance Guidelines are the policies and practices that outline the authority, responsibilities, and decision-making structures of a startup's board and management.

LegalRead Term

Corporate Venture Capital

Corporate Venture Capital (CVC) is the practice of large companies investing corporate funds directly into startup companies, often for strategic or synergy-driven goals.

FundingRead Term

Cost of Goods Sold

Cost of Goods Sold (COGS) represents the direct costs associated with delivering a startup's software or services to its customers.

MetricsRead Term

Cram Down

A Cram Down is an extreme down round where the startup's valuation is reduced so severely that the ownership stakes of previous investors and founders are heavily diluted or practically wiped out.

LegalRead Term

Cross-Selling

Cross-Selling is a sales technique where a customer is encouraged to purchase complementary or related products alongside their current subscription.

OperationsRead Term
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Customer Churn

Customer Churn is the complete cancellation of a subscription or service agreement by an active customer account.

OperationsRead Term

Customer Effort Score

Customer Effort Score (CES) is a metric measuring the ease with which customers can interact with a startup's product, support team, or onboarding flow.

MetricsRead Term

Customer Journey

The Customer Journey is the complete series of interactions and experiences a customer goes through when engaging with a startup's brand, product, or service.

OperationsRead Term

Customer Onboarding

Customer Onboarding is the structured process of guiding new users through setup, training, and initial configurations to help them adopt a product.

OperationsRead Term

Customer Retention Rate

Customer Retention Rate (CRR) measures the percentage of active customers a startup maintains over a specific period, showing customer loyalty.

MetricsRead Term

Customer Satisfaction

Customer Satisfaction (CSAT) is a metric measuring how satisfied customers are with a specific product feature, support interaction, or service transaction.

MetricsRead Term

Customer Success

Customer Success is an operational strategy focused on proactively helping customers achieve their desired goals using your product, driving retention and expansion.

OperationsRead Term

D

Daily Active Users

Daily Active Users (DAU) is a product engagement metric measuring the number of unique users who log in and interact with a product on a daily basis.

MetricsRead Term

DAU to MAU Ratio

The DAU to MAU Ratio is a metric that measures customer engagement and retention by showing the percentage of monthly active users who interact with the product daily.

MetricsRead Term

Deal Flow

Deal Flow is the rate at which venture capital firms and angel investors receive investment proposals and pitch decks from startups.

FundingRead Term

Decacorn

A Decacorn is a privately held startup company valued at $10 billion or more, representing the top tier of scale milestones.

MetricsRead Term

Deferred Revenue

Deferred Revenue is cash collected from customers in advance of delivering service, recorded as a liability on the balance sheet until earned.

MetricsRead Term

Delaware C-Corp

A Delaware C-Corporation is the standard legal corporate entity structure preferred by venture capital funds and institutional investors due to Delaware's established Chancery Court legal precedents and favorable corporate laws.

LegalRead Term

Dilution

Dilution occurs when a startup issues new shares to investors or employees, reducing the ownership percentage of existing shareholders.

FundingRead Term

Direct Listing

A Direct Listing is a public market exit where a private company lists its existing shares directly on an exchange without underwriting new shares or raising capital.

FundingRead Term

Disclosure Schedules

Disclosure Schedules are documents attached to the Stock Purchase Agreement listing exceptions to the company's representations and warranties.

LegalRead Term

Discount Rate

A Discount Rate is a clause in a SAFE or convertible note that gives the early investor a percentage discount on the share price of the next priced equity round.

FundingRead Term

Distributed to Paid-In Capital

Distributed to Paid-In Capital (DPI) measures the actual cash returns distributed to a fund's investors (LPs) relative to the total capital they have paid into the fund.

MetricsRead Term

Dogfooding

Dogfooding is the practice of a startup using its own product internally to identify bugs, test usability, and demonstrate confidence in the technology.

OperationsRead Term

Double-Trigger Acceleration

Double-Trigger Acceleration is an equity clause that accelerates vesting only if two distinct conditions are met: a change of control (acquisition) and termination without cause.

LegalRead Term

Down Round

A Down Round occurs when a startup raises a new round of funding at a pre-money valuation that is lower than the post-money valuation of its previous round.

FundingRead Term

DPI Ratio

The DPI Ratio is a venture performance metric measuring the actual cash returns distributed to a fund's investors relative to the total capital they paid in.

FundingRead Term
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Drag-Along Rights

Drag-Along Rights are legal provisions in a shareholder agreement that allow a majority of shareholders to force the remaining minority shareholders to participate in the sale of the company.

LegalRead Term

Drawdown

A Drawdown is the actual transfer of committed capital from a fund's investors (LPs) to the fund managers (GPs) following a capital call.

FundingRead Term

Dry Powder

Dry Powder refers to the cash reserves committed by Limited Partners to a venture capital firm that have not yet been deployed or invested in startups.

FundingRead Term

Due Diligence

Due Diligence is the comprehensive investigation and audit of a startup conducted by investors before finalizing an investment.

FundingRead Term

Due Diligence Checklist

A Due Diligence Checklist is a detailed document outlining the audits, records, and references required from a startup before an investment is finalized.

LegalRead Term

Dunning Process

The Dunning Process is the automated system used by subscription startups to recover failed recurring credit card payments through emails and retry schedules.

OperationsRead Term

E

Early Exercise Options

Early Exercise is a feature allowing option holders to purchase unvested stock options immediately, converting them to common stock subject to company vesting buyback rules.

LegalRead Term

Earnout Provision

An Earnout Provision is a contractual structure in acquisitions where a portion of the purchase price is paid out in the future, conditional on the startup meeting post-sale performance milestones.

FundingRead Term

EBITDA

EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) is a financial metric used to evaluate a company's operational profitability.

MetricsRead Term

Economic Moat

An Economic Moat is a startup's distinct, long-term competitive advantage that protects its market share and profit margins from competitors.

ValuationRead Term

Elevator Pitch

An Elevator Pitch is a concise, compelling verbal summary of a startup's value proposition, target market, and traction, deliverable in 30 to 60 seconds.

OperationsRead Term

Equity Crowdfunding

Equity Crowdfunding is the online offering of private company securities to a large group of retail and accredited investors in exchange for capital.

FundingRead Term

Equity Grant

An Equity Grant is the formal allocation of stock options, RSUs, or restricted stock to an employee, advisor, or founder by the company's Board of Directors.

LegalRead Term

Escrow Account

An Escrow Account is a third-party account where a portion of acquisition proceeds is held to cover potential post-closing indemnification claims.

FundingRead Term

ESOP

An Employee Stock Ownership Plan (ESOP) is a corporate structure that allows employees to acquire ownership interest in the company through stock options.

OperationsRead Term

Executive Summary

An Executive Summary is a one-page document summarizing a startup's business model, technology, market opportunity, and financial targets.

OperationsRead Term

Exit

An Exit is the liquidity event through which founders and investors liquidate their ownership stakes in a startup to realize returns.

ExitRead Term

Expansion ARR

Expansion ARR is the additional Annual Recurring Revenue generated from existing customers through up-selling, cross-selling, or usage expansions.

MetricsRead Term

Expansion Revenue

Expansion Revenue is the additional revenue generated from existing customers through up-selling, cross-selling, or usage-based pricing.

MetricsRead Term

F

Fair Market Value

Fair Market Value (FMV) is the price that a share of common stock would sell for on the open market, as determined by an independent valuation.

FundingRead Term

Family Office

A Family Office is a private wealth management firm that manages the investment portfolio and financial affairs of an ultra-high-net-worth family.

FundingRead Term

Feature Adoption

Feature Adoption is the rate at which active users discover, try, and continue to use a specific product capability.

OperationsRead Term

Financial Model

A Financial Model is a spreadsheet-based forecast of a startup's future revenue, expenses, hiring plans, cash burn, and runway requirements.

MetricsRead Term

Flat-Rate Pricing

Flat-Rate Pricing is a monetization model offering a single product version with all features for a single recurring price, regardless of seats or usage.

OperationsRead Term

Founder Liquidity

Founder Liquidity is the cash monetization of a founder's equity stake before a full corporate exit, typically executed through secondary share sales during late-stage funding rounds.

FundingRead Term

Founder Shares

Founder Shares are the common stock issued to the original creators of a startup during the company's incorporation.

LegalRead Term

Founder Vesting

Founder Vesting is a mechanism where founders vest their own equity stakes over time, protecting co-founders and investors from early partner departures.

LegalRead Term

Free Cash Flow

Free Cash Flow (FCF) is the cash generated by a startup's operations minus capital expenditures, representing cash available for debt repayment or expansion.

MetricsRead Term

Free Trial Model

A Free Trial Model is a Go-To-Market pricing strategy offering full or limited access to a product for a fixed period (e.g. 14 days) at no cost.

OperationsRead Term

Freemium Model

A Freemium Model is a pricing strategy offering a basic product version for free, while charging a premium for advanced features, resources, or capacity.

OperationsRead Term

Full Ratchet Anti-Dilution

Full Ratchet Anti-Dilution is an aggressive investor protection clause that adjusts the conversion price of preferred shares to match the lowest share price issued in any subsequent down round.

LegalRead Term

Fully Diluted Shares

Fully Diluted Shares represent the total number of common shares outstanding if all convertible securities, warrants, and options were fully exercised and converted.

LegalRead Term

G

General Partner

A General Partner (GP) is the managing partner of a venture capital firm who makes investment decisions, manages the fund, and takes on legal liability.

FundingRead Term

Go-To-Market

A Go-To-Market (GTM) strategy is a step-by-step plan specifying how a startup will launch a product, reach its target audience, and achieve competitive advantage.

OperationsRead Term

Good Leaver

A Good Leaver is a founder or employee who leaves a startup under favorable conditions, typically allowing them to keep some or all of their vested equity.

LegalRead Term

Gross Burn

Gross Burn is the total cash outflow a startup spends on operating expenses each month, excluding incoming revenues.

MetricsRead Term

Gross Churn Rate

Gross Churn Rate is the percentage of recurring revenue lost over a period due to customer cancellations and downgrades, ignoring expansion revenue.

MetricsRead Term

Gross Margin

Gross Margin is the percentage of revenue remaining after subtracting the cost of goods sold (COGS), showing the core profitability of a product.

MetricsRead Term

Gross Merchandise Value

Gross Merchandise Value (GMV) is the total dollar value of sales transactions processed through a marketplace platform over a given time period.

MetricsRead Term

Gross Revenue Retention

Gross Revenue Retention (GRR) measures the percentage of recurring revenue retained from existing customers over a period, excluding expansion, upgrades, or cross-sells.

MetricsRead Term

Growth Equity

Growth Equity is a private equity asset class focused on investing in mature, revenue-generating companies with proven business models looking to accelerate growth.

FundingRead Term

Growth Hacking

Growth Hacking is a data-driven, low-cost marketing methodology focused on rapid experimentation across product development, sales, and marketing channels.

OperationsRead Term

Growth Loop

A Growth Loop is a self-reinforcing acquisition and engagement engine where the actions of a user cohort generate inputs that naturally acquire or activate new user cohorts.

OperationsRead Term

Growth Stage

Growth Stage is the phase where a startup has achieved product-market fit and is aggressively scaling operations, revenues, and market share.

OperationsRead Term

H

I

Ideal Customer Profile

An Ideal Customer Profile is a detailed description of the perfect customer type that gets the maximum value from a startup's product.

OperationsRead Term

Incentive Stock Options

Incentive Stock Options (ISOs) are tax-advantaged stock options that can only be granted to US employees, qualifying for capital gains tax rates upon sale.

LegalRead Term

Incubator

An Incubator is a collaborative program designed to help early-stage startup founders refine their ideas and build their MVP over an open-ended period.

EcosystemRead Term

Indemnification Provisions

Indemnification Provisions are contract clauses where one party agrees to compensate the other for losses, damages, or liabilities arising from breaches of representations.

LegalRead Term

Information Rights

Information Rights are contract clauses giving venture investors regular access to a startup's financial statements, budgets, and operational performance reports.

FundingRead Term

Internal Rate of Return

Internal Rate of Return (IRR) is the annualized rate of return earned on investments, factoring in the specific timing of all cash flows (drawdowns and distributions).

MetricsRead Term

Investment Pipeline

An Investment Pipeline is the structured funnel tracking startups as they move through different stages of a venture capitalist's evaluation process, from initial contact to close.

FundingRead Term

Investor Rights Agreement

An Investor Rights Agreement (IRA) is a contract granting investors information rights, pro-rata rights, registration rights, and preemptive rights.

LegalRead Term

IPO

An IPO (Initial Public Offering) is the process by which a privately held startup lists its shares on a public stock exchange for sale to the public.

ExitRead Term

ISO vs NSO

Incentive Stock Options (ISOs) and Non-Qualified Stock Options (NSOs) are two types of employee equity options that differ in tax treatment, eligibility, and Alternative Minimum Tax (AMT) triggers.

Finance & LegalRead Term

J

K

L

Lead Generation

Lead Generation is the process of identifying, attracting, and capturing interest from potential buyers to build a sales pipeline.

OperationsRead Term

Lead Investor

A Lead Investor is the venture capital firm or individual investor who orchestrates and writes the largest check for a startup's funding round.

FundingRead Term

Lifestyle Business

A Lifestyle Business is a company built to generate sustainable profits and support the founders' lifestyle, without the goal of raising venture capital or pursuing a massive exit.

OperationsRead Term

Limited Partner

A Limited Partner (LP) is an investor who commits capital to a venture capital fund but does not participate in active management or day-to-day operations.

FundingRead Term

Limited Partnership Agreement

A Limited Partnership Agreement (LPA) is the core contract governing a venture capital fund's operations, defining the relationship between the GPs and LPs.

LegalRead Term

Liquidation Preference

Liquidation Preference is a protective legal clause in a term sheet that determines the order and amount of payout to preferred shareholders relative to common shareholders in an exit.

LegalRead Term

Liquidation Waterfall Model

A Liquidation Waterfall Model is a financial spreadsheet mapping how exit proceeds are distributed to shareholders in accordance with liquidation preferences, stock classes, and caps.

ValuationRead Term

Lock-Up Period

A Lock-Up Period is a contract window (typically 180 days) after an IPO during which company insiders, founders, and early investors are prohibited from selling their shares.

LegalRead Term

Logo Churn

Logo Churn is the percentage of customer accounts (logos) that cancel their subscriptions over a specific period, regardless of their revenue contribution.

MetricsRead Term

LTV

LTV (Lifetime Value) is the total net revenue a startup expects to earn from a single customer over the entire duration of their relationship.

MetricsRead Term

LTV to CAC Ratio

The LTV to CAC Ratio compares the lifetime value of a customer to the cost of acquiring them, measuring marketing and sales funnel efficiency.

MetricsRead Term

M

Management Fee

A Management Fee is a recurring fee paid to fund managers to cover operational expenses such as salaries, travel, and deal sourcing, typically calculated as a percentage of committed capital.

FundingRead Term

Marketing-Led Growth

Marketing-Led Growth is a business model where content marketing, advertising, and brand building drive lead generation and customer acquisition.

OperationsRead Term

Material Adverse Effect

Material Adverse Effect (MAE) is a contract clause defining significant negative events that allow a party to terminate an investment or acquisition agreement before closing.

LegalRead Term

Merger and Acquisition

Mergers & Acquisitions (M&A) is the consolidated business area covering the consolidation of startup companies through mergers, purchases, or asset acquisitions.

OperationsRead Term

Mezzanine Financing

Mezzanine Financing is a hybrid form of capital that combines features of both debt and equity, typically used by late-stage companies to fund specific expansions.

FundingRead Term

Micro VC

A Micro VC is a venture capital fund with a relatively small pool of capital (typically under $50M), focused primarily on pre-seed and seed-stage investments.

FundingRead Term

Minimum Viable Product

A Minimum Viable Product (MVP) is the simplest usable version of a new product that allows a startup to collect the maximum amount of validated customer feedback with the least effort.

OperationsRead Term

Monthly Active Users

Monthly Active Users (MAU) is a product engagement metric measuring the number of unique users who interact with a product within a 30-day window.

MetricsRead Term

Monthly Billing

Monthly Billing is a contract structure where customers pay for service on a month-to-month basis, providing flexibility to cancel at any time.

OperationsRead Term

MRR

MRR (Monthly Recurring Revenue) is the total amount of predictable subscription revenue a startup expects to receive each month.

MetricsRead Term

Multiple on Invested Capital

Multiple on Invested Capital (MOIC) is a performance metric that compares the total value of an investment (realized returns + current value) to the initial cost of the investment.

MetricsRead Term

N

NDA

An NDA (Non-Disclosure Agreement) is a legally binding contract that restricts parties from sharing confidential information disclosed during discussions.

LegalRead Term

Net Asset Value

Net Asset Value (NAV) is the estimated total market value of a venture capital fund's assets minus its liabilities, representing the net equity of the fund.

MetricsRead Term

Net Burn

Net Burn is the actual cash loss a startup incurs each month, representing the difference between Gross Burn and cash collections from sales.

MetricsRead Term

Net Churn

Net Churn is the net change in recurring revenue from the existing customer base, factoring in both revenue losses (churn and contraction) and gains (expansions).

MetricsRead Term

Net Churn Rate

Net Churn Rate is the net percentage of recurring revenue lost over a period, factoring in expansions and upgrades from existing customers.

MetricsRead Term

Net Income

Net Income is a startup's total profit after subtracting all operating expenses, COGS, interest, taxes, and depreciation from total revenues.

MetricsRead Term

Net Margin

Net Margin (or net profit margin) is the ratio of net profits to total revenues, showing how much of each dollar earned translates into actual profit.

MetricsRead Term

Net New ARR

Net New ARR is the net change in Annual Recurring Revenue over a period, factoring in new customer acquisitions, expansions, contractions, and churn.

MetricsRead Term

Net Payment Terms

Net Payment Terms are contract clauses specifying the number of days a customer has to pay an invoice after it is issued (e.g. Net 30).

LegalRead Term

Net Promoter Score

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely users are to recommend a startup's product or service to others.

MetricsRead Term

Net Revenue Retention

Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from existing customers over a period, including upgrades and expansions but excluding new sales.

MetricsRead Term

Net Working Capital

Net Working Capital is the difference between a startup's current assets and current liabilities, measuring short-term operational liquidity.

MetricsRead Term

Network Effects

Network Effects occur when a product or service becomes more valuable to its users as more people use it.

ValuationRead Term

Non-Participating Preferred Stock

Non-Participating Preferred Stock is a class of equity that gives investors the choice of receiving either their liquidation preference or converting their shares to common stock.

LegalRead Term

Non-Qualified Stock Options

Non-Qualified Stock Options (NSOs) are standard stock options that do not qualify for special IRS tax treatment, taxed upon exercise and sale.

LegalRead Term

O

P

Participating Preferred Stock

Participating Preferred Stock is a class of equity that allows investors to receive their liquidation preference first, and then participate pro-rata in remaining common stock distributions.

LegalRead Term

Participation Rights

Participation Rights allow preferred stock investors to share in common stock distributions after receiving their liquidation preference.

LegalRead Term

Pay-to-Play Provision

A Pay-to-Play Provision is a contract clause requiring investors to participate pro-rata in future down rounds, or face losing their preferred rights and protections.

LegalRead Term

PIIA Agreement

A Proprietary Information and Inventions Agreement (PIIA) is a legal document signed by founders, employees, and contractors that automatically assigns all intellectual property (IP) created during employment to the company.

LegalRead Term

Pitch Deck

A Pitch Deck is a short, highly structured slide presentation used by founders to pitch their startup to prospective investors.

FundingRead Term

Pivot

A Pivot is a fundamental shift in a startup's business strategy, product direction, target market, or monetization model based on feedback and market validation.

OperationsRead Term

Post-Money Valuation

Post-Money Valuation is the calculated value of a startup immediately after a funding round is completed.

ValuationRead Term

Post-Termination Exercise Period

The Post-Termination Exercise Period (PTEP) is the timeframe during which a departing employee must purchase (exercise) their vested stock options before they expire.

LegalRead Term

Pre-Money Valuation

Pre-Money Valuation is the negotiated, estimated value of a startup before it receives a new round of investment.

ValuationRead Term

Pre-Seed

Pre-Seed funding is the earliest stage of venture financing, typically occurring before a startup has a fully developed product or proven product-market fit.

FundingRead Term

Preemptive Rights

Preemptive Rights give existing shareholders the right to purchase additional shares in subsequent stock offerings before they are made available to the public or new investors.

LegalRead Term

Preferred Returns

Preferred Returns (also known as hurdle rates) are the minimum profits that must be distributed to investors before fund managers can collect performance fees.

FundingRead Term

Preferred Stock

Preferred Stock is a class of equity ownership in a startup that carries special rights, preferences, and privileges above common stock, typically issued to venture capital investors.

LegalRead Term

Priced Round

A Priced Round is a funding round where investors purchase equity at a specific, negotiated per-share price, establishing a formal valuation for the startup.

FundingRead Term

Pro-Rata Rights

Pro-Rata Rights give investors the legal right to participate in future funding rounds to maintain their ownership percentage in the startup.

LegalRead Term
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Product Roadmap

A Product Roadmap is a strategic document that outlines the vision, priorities, and direction of a startup's product over time.

OperationsRead Term

Product-Led Expansion

Product-Led Expansion is a strategy where product usage and self-service features drive account upgrades and revenue expansion organically.

OperationsRead Term

Product-Led Growth

Product-Led Growth (PLG) is a business model where product usage, adoption, and value are the primary drivers of customer acquisition, retention, and expansion.

OperationsRead Term

Product-Market Fit

Product-Market Fit (PMF) is the stage where a startup has built a product that successfully satisfies a strong market demand in a scalable way.

EcosystemRead Term

Proprietary Deal Flow

Proprietary Deal Flow represents investment opportunities sourced exclusively by a venture firm before the startup pitches to other investors.

FundingRead Term

Public Offering

A Public Offering is the offering of a company's shares to the public on a stock exchange, transforming it into a publicly traded corporation.

FundingRead Term

Q

R

R&D Tax Credit

The R&D Tax Credit (Section 41) is a federal and state tax incentive allowing software startups and tech companies to offset payroll taxes and income tax liabilities using qualified research expenses.

Finance & LegalRead Term

Redemption Rights

Redemption Rights are provisions in a term sheet that grant investors the right to force the startup to repurchase their shares after a specified period.

LegalRead Term

Registration Rights

Registration Rights are contract clauses requiring a startup to register its privately held shares with securities regulators, allowing investors to sell them publicly upon listing.

LegalRead Term

Remaining Value to Paid-In Capital

Remaining Value to Paid-In Capital (RVPI) is a venture capital performance metric measuring the current market value of a fund's unrealized portfolio relative to the capital paid in by investors.

FundingRead Term

Restricted Stock Units

Restricted Stock Units (RSUs) are equity-based compensation where an employee is promised shares of company stock in the future, subject to vesting and liquidity conditions.

OperationsRead Term

Retention Cohort

A Retention Cohort is a group of users who signed up for a product during the same period, tracked over time to measure retention rates.

MetricsRead Term

Revenue Churn

Revenue Churn is the reduction in recurring revenue resulting from customer cancellations and downgrades over a specified period.

MetricsRead Term

Revenue Projections

Revenue Projections are the forecasted sales numbers in a financial model based on GTM assumptions, historical traction, and growth calculations.

MetricsRead Term

Revenue Recognition

Revenue Recognition is an accounting principle specifying the conditions under which a startup can officially record cash receipts as earned revenue.

MetricsRead Term

Revenue-Based Financing

Revenue-Based Financing (RBF) is a non-dilutive funding model where a startup receives capital in exchange for a percentage of its ongoing gross revenues until a predetermined amount is repaid.

FundingRead Term

Reverse Merger

A Reverse Merger is a transaction where a private startup takes control of and merges with an existing public shell company to list its shares publicly.

FundingRead Term

Reverse Vesting

Reverse Vesting is a mechanism where founders own their shares upfront, but the company retains the right to buy back unvested shares at cost if a founder leaves early.

LegalRead Term

Right of First Offer

Right of First Offer (ROFO) is a shareholder provision requiring a shareholder who wishes to sell stock to first offer those shares to the company or major investors on specified terms.

LegalRead Term

Right of First Refusal

Right of First Refusal (ROFR) is a legal clause giving the startup (or its major investors) the right to purchase shares from a selling shareholder on the same terms before they can sell to an outsider.

FundingRead Term

Right of First Refusal

Right of First Refusal (ROFR) is a shareholder provision giving the startup or major investors the right to purchase shares from a selling shareholder on the same terms before they can sell to an outside buyer.

LegalRead Term
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Rule of 40

The Rule of 40 is a software industry benchmark stating that a healthy SaaS company's combined growth rate and profit margin should equal or exceed 40%.

MetricsRead Term

Run Rate

Run Rate is the financial performance of a startup extrapolated over a future period (usually a year) based on current month performance.

MetricsRead Term

Runway

Runway is the amount of time a startup can continue to operate before running out of cash, assuming no new revenue is generated.

MetricsRead Term

RVPI Ratio

The RVPI Ratio is a venture performance metric measuring the paper value of a fund's active portfolio relative to the capital paid in by investors.

FundingRead Term

S

SaaS Magic Number

The SaaS Magic Number is a sales efficiency metric that compares growth in Monthly Recurring Revenue against sales and marketing expenses.

MetricsRead Term

SaaS Quick Ratio

The SaaS Quick Ratio is a metric that evaluates a subscription startup's growth efficiency by comparing new and expansion revenue gains against churn and contraction losses.

MetricsRead Term

SAFE Agreement (Simple Agreement for Future Equity)

A SAFE Agreement (Simple Agreement for Future Equity) is a flexible financing contract created by Y Combinator that grants investors the right to convert their capital into equity during future priced rounds.

FundingRead Term

SAFE Note

A SAFE (Simple Agreement for Future Equity) Note is a financial contract created by Y Combinator that allows startups to raise capital without establishing an immediate valuation.

FundingRead Term

Sales-Led Growth

Sales-Led Growth (SLG) is a business model where outbound sales reps and account executives act as the primary drivers of customer acquisition and expansion.

OperationsRead Term

Sarbanes-Oxley Act

The Sarbanes-Oxley Act (SOX) is a US federal law establishing strict financial reporting and internal control mandates for public corporations to prevent fraud.

LegalRead Term

Seat-Based Pricing

Seat-Based Pricing is a monetization model where customers pay a recurring fee for each active user account (seat) registered in the software.

OperationsRead Term

SEC Compliance

SEC Compliance represents a startup's adherence to the rules, registration mandates, and disclosure laws enforced by the US Securities and Exchange Commission.

LegalRead Term

Secondary Market

A Secondary Market is a platform or network where investors buy and sell existing shares of private companies directly from other shareholders rather than the issuer.

FundingRead Term

Secondary Offering

A Secondary Offering is a transaction where existing shareholders sell their shares directly to new investors, rather than the company issuing new shares.

FundingRead Term

Secondary Shares

Secondary Shares represent existing stock sold by current shareholders (such as founders, early employees, or early investors) to third-party buyers rather than new equity issued directly by the company.

FundingRead Term

Section 83(b) Tax Election

Section 83(b) Tax Election is a US tax provision allowing startup founders and early employees to pay capital gains taxes on the fair market value of equity at the time of grant rather than when shares vest over time.

LegalRead Term

Seed Round

A Seed Round is the first official equity funding stage for a startup, representing the initial capital used to demonstrate product-market fit.

FundingRead Term

Series A

Series A funding is the first major round of institutional equity financing, aimed at startups that have demonstrated product-market fit and are ready to scale.

FundingRead Term

Series B

Series B funding is designed to scale a startup past the initial growth phase, expanding its market reach, team size, and operations.

FundingRead Term
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Series C

Series C funding is raised by highly successful, late-stage startups to accelerate scaling, fund acquisitions, or prepare for an exit (IPO/acquisition).

FundingRead Term

Series D

Series D funding is a late-stage venture capital round raised by mature startups to fund major expansions, support acquisitions, or resolve recapitalization needs.

FundingRead Term

Series E

Series E funding is an ultra-late-stage venture round typically raised by pre-IPO companies requiring additional capital to support high-growth operations.

FundingRead Term

Series F

Series F funding is a late-stage private equity round raised by massive, pre-IPO tech companies (growth-stage giants) to finalize market dominance before listing.

FundingRead Term

Serviceable Addressable Market

Serviceable Addressable Market (SAM) is the specific portion of the Total Addressable Market that a startup's products can realistically target and serve based on geographic and product constraints.

OperationsRead Term

Serviceable Obtainable Market

Serviceable Obtainable Market (SOM) is the specific percentage of the Serviceable Addressable Market that a startup expects to capture in the short term, factoring in competitor dynamics and resources.

OperationsRead Term

Shareholder Agreement

A Shareholder Agreement is a contract between the shareholders of a startup that outlines voting rights, transfer restrictions, and board seats.

LegalRead Term

Single-Trigger Acceleration

Single-Trigger Acceleration is an equity clause that accelerates vesting immediately upon a change of control (acquisition), regardless of whether the employee remains with the company.

LegalRead Term

Special Purpose Acquisition Company

A Special Purpose Acquisition Company (SPAC) is a publicly traded shell company created to acquire a private startup, taking it public through a merger.

FundingRead Term

Special Purpose Vehicle

A Special Purpose Vehicle (SPV) is a legal entity created to pool capital from multiple individual investors to make a single investment in a specific startup.

FundingRead Term

Stealth Mode

Stealth Mode is the practice of keeping a startup's product, technology, or business model secret from the public and competitors.

OperationsRead Term

Stock Purchase Agreement

A Stock Purchase Agreement (SPA) is the definitive contract governing the purchase and sale of startup stock by investors, containing representations and warranties.

LegalRead Term

Strike Price

The Strike Price (or exercise price) is the fixed price per share at which an employee has the right to purchase stock options in the future.

FundingRead Term

Super Angel

A Super Angel is a highly active angel investor who makes numerous early-stage investments, often operating with a similar volume and check size to micro-VC funds.

FundingRead Term

Sweat Equity

Sweat Equity is a non-monetary contribution to a startup, representing the value of labor, time, and expertise provided by founders or early employees in exchange for equity.

LegalRead Term
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Syndicate

A Syndicate is a group of angel investors or smaller venture funds who pool their capital together to invest in a single startup.

FundingRead Term

Syndicate Lead

A Syndicate Lead is the individual investor or angel who organizes an investment syndicate, conducts due diligence, negotiates terms, and manages the SPV.

FundingRead Term

T

Tag-Along Rights

Tag-Along Rights (co-sale rights) are legal protections for minority shareholders that allow them to join in a transaction if a majority shareholder sells their stake.

LegalRead Term

TAM

TAM (Total Addressable Market) is the total market demand or revenue opportunity available for a product or service if 100% market share is achieved.

MetricsRead Term

Technical Debt

Technical Debt is the long-term cost of choosing a quick, easy, or unscalable software development solution today instead of a better, comprehensive approach.

OperationsRead Term

Term Sheet

A Term Sheet is a non-binding agreement that outlines the key financial and legal terms of a proposed investment round.

LegalRead Term

Tier-Based Pricing

Tier-Based Pricing is a monetization model offering different packages (tiers) at different price points, based on feature access, seats, or usage limits.

OperationsRead Term

Time to Value

Time to Value (TTV) is the duration of time required for a new customer to experience product value after signing up or purchasing.

OperationsRead Term

Top-Down Forecasting

Top-Down Forecasting is a projection method that estimates future revenue by taking a percentage of the Total Addressable Market.

MetricsRead Term

Total Contract Value

Total Contract Value (TCV) is the total revenue value of a customer contract across its entire duration, including one-time fees.

MetricsRead Term

Total Value to Paid-In Capital

Total Value to Paid-In Capital (TVPI) is a performance metric for venture capital funds that measures the total value (realized returns + paper value) relative to the amount of capital paid in by investors.

MetricsRead Term

Traction

Traction is concrete evidence of customer demand and product adoption, typically demonstrated through revenue growth, active user counts, or key pilot partnerships.

MetricsRead Term

TVPI Ratio

The TVPI Ratio is a venture performance metric measuring the total value (realized cash returns + paper value) relative to the capital paid in by investors.

FundingRead Term

U

V

Valuation Cap

A Valuation Cap is a protective term in a SAFE note or convertible note that establishes the maximum valuation at which the investment converts into equity.

FundingRead Term

Value Proposition

A Value Proposition is a clear, concise statement explaining how a startup's product solves customer problems, delivers specific benefits, and outclasses alternatives.

OperationsRead Term

VC Funding

VC Funding (Venture Capital Funding) refers to institutional private equity investment provided to high-growth, early-stage startups in exchange for equity ownership.

Financing & ValuationRead Term

Venture Analyst

A Venture Analyst is an entry-level professional at a venture capital firm who focuses on database management, market mapping, deal sourcing administration, and industry research.

FundingRead Term

Venture Associate

A Venture Associate is a mid-level professional at a venture capital firm responsible for market research, initial deal screening, financial modeling, and supporting due diligence.

FundingRead Term

Venture Capital

Venture Capital (VC) is a form of private equity financing provided by institutional firms to high-growth startups with significant scale potential.

FundingRead Term

Venture Debt

Venture Debt is a type of debt financing provided to venture-backed startups, designed to extend runway between equity rounds without causing additional dilution.

FundingRead Term

Venture Partner

A Venture Partner is a part-time or advisory member of a venture capital firm who sources deals, advises portfolio companies, and represents the firm without full operational management duties.

FundingRead Term

Venture Principal

A Venture Principal is a senior investment professional at a venture capital firm who lead deal sourcing, manages due diligence, and makes investment recommendations to GPs.

FundingRead Term

Venture Studio

A Venture Studio is an organization that builds multiple startups from the ground up by combining its own internal ideas, seed capital, and operational talent.

EcosystemRead Term

Vesting

Vesting is the process by which founders and employees earn the right to own their allocated stock options or shares over a period of time.

LegalRead Term

Vesting Acceleration

Vesting Acceleration is a clause that speeds up an employee's or founder's equity vesting schedule, typically triggered by an acquisition or termination.

LegalRead Term

Vesting Cliff

A Vesting Cliff is a specific milestone at the beginning of a vesting schedule during which no equity is earned until the duration is completed.

LegalRead Term

Viral Coefficient

The Viral Coefficient is a metric measuring the number of new users generated by each existing active user.

MetricsRead Term

Voting Agreement

A Voting Agreement is a contract where shareholders agree to vote their shares in a specific way, particularly regarding board compositions and exit transactions.

LegalRead Term

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Y

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