What is Monthly Active Users?
Definition
Monthly Active Users
Monthly Active Users (MAU) is a product engagement metric measuring the number of unique users who interact with a product within a 30-day window.
Detailed Deep Dive
Monthly Active Users (MAU) measures the scale of your active customer base. It is a key metric for reporting overall growth, though it is often combined with DAU to assess engagement depth.
Frequently Asked Questions
Q:Why is MAU widely tracked?
It shows the overall size of the active user base, serving as a key growth metric for both B2C and B2B startups.
Q:What is the limitation of MAU?
It can mask low engagement; a user who logs in once a month is counted in MAU alongside daily power users.
Quick Facts
- CategoryMetrics
- Key ApplicationProduct adoption reporting and total active user audits
Coverage Trend12 Weeks
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Monthly Active Users Media Coverage & Intelligence
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