What is Monthly Active Users?
Monthly Active Users
Monthly Active Users (MAU) is a product engagement metric measuring the number of unique users who interact with a product within a 30-day window.
Why It Matters for Startups
Essential for navigating early-stage business execution; mastering Monthly Active Users allows founding teams to scale operations, manage risk, and optimize efficiency for product adoption reporting and total active user audits.
Detailed Deep Dive
Monthly Active Users (MAU) measures the scale of your active customer base. It is a key metric for reporting overall growth, though it is often combined with DAU to assess engagement depth.
Frequently Asked Questions
Q:Why is MAU widely tracked?
It shows the overall size of the active user base, serving as a key growth metric for both B2C and B2B startups.
Q:What is the limitation of MAU?
It can mask low engagement; a user who logs in once a month is counted in MAU alongside daily power users.
Quick Facts
- CategoryMetrics
- Key ApplicationProduct adoption reporting and total active user audits
Coverage Trend12 Weeks
Related Startup Terms
Cite This Term
Reference this definition in your articles, research, or documentation to credit this source:
Monthly Active Users Media Coverage & Intelligence
Threads Has a VR App Now
Meta has launched a Threads app for Meta Quest VR headsets, the company announced on Tuesday. The launch follows Meta bringing the app to its Ray-Ban Display AR glasses last month and the recent news that the platform has crossed 500 million monthly active users.
General Intuition in talks to raise $300M at around $2B valuation
The startup trains embodied AI and world models using Medal's dataset of 2 billion videos per year from 10 million monthly active users.