What is DAU to MAU Ratio?
DAU to MAU Ratio(Daily Active Users to Monthly Active Users Ratio)
The DAU to MAU Ratio is a metric that measures customer engagement and retention by showing the percentage of monthly active users who interact with the product daily.
Why It Matters for Startups
Essential for navigating early-stage business execution; mastering DAU to MAU Ratio allows founding teams to scale operations, manage risk, and optimize efficiency for product stickiness analysis and cohort engagement audits.
Detailed Deep Dive
The DAU to MAU Ratio measures product stickiness. A high ratio indicates that a large percentage of your monthly users return daily, showing that the product has successfully built user habits.
Frequently Asked Questions
Q:How is the DAU to MAU Ratio calculated?
DAU to MAU Ratio = (Daily Active Users / Monthly Active Users) x 100.
Q:What is a good DAU to MAU ratio?
A ratio of 20% or higher is considered healthy for SaaS tools, while social networks and messaging apps aim for 50% or higher.
Quick Facts
- CategoryMetrics
- Key ApplicationProduct stickiness analysis and cohort engagement audits
Coverage Trend12 Weeks
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