What is Daily Active Users?
Daily Active Users
Daily Active Users (DAU) is a product engagement metric measuring the number of unique users who log in and interact with a product on a daily basis.
Detailed Deep Dive
Daily Active Users (DAU) tracks product engagement. Startups monitor DAU to ensure users are forming habits around the product, showing that the tool has become integrated into their daily routines.
Frequently Asked Questions
Q:How is an active user defined in DAU?
Startups must define active behavior specifically—such as completing an action (e.g. sending a message)—rather than just opening the app.
Q:For what startups is DAU critical?
Social networks, messaging apps, productivity tools, and other software designed for daily usage.
Quick Facts
- CategoryMetrics
- Key ApplicationProduct adoption tracking and customer engagement reviews
Coverage Trend12 Weeks
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