# What is User Engagement? Definition & Technical Mechanics

> **Source:** [SPIDITS AI Startup & Venture Intelligence Glossary](https://spidits.com/startup-glossary)  
> **Category:** Operations  
> **Canonical Citation:** [https://spidits.com/startup-glossary/user-engagement](https://spidits.com/startup-glossary/user-engagement)

## Definition
User Engagement is the measure of how frequently, intensely, and deeply customers interact with a startup's product features.

## Architectural Mechanics & Deep Dive
User Engagement tracks customer interactions with the product. High engagement rates indicate that users are extracting value from features, serving as an indicator of customer retention.

## Industry Applications & Real-World Use Cases
Product development prioritization and churn risk modeling

## Frequently Asked Questions

### How is user engagement measured?
Through session durations, feature adoption rates, DAU/MAU ratios, and specific value actions completed inside the app.

### Why do VCs evaluate user engagement?
High engagement is a leading indicator of customer retention and expansion, validating product-market fit.

## Related Terminology
- [dau](https://spidits.com/startup-glossary/dau)
- [mau](https://spidits.com/startup-glossary/mau)
- [dau-mau-engagement](https://spidits.com/startup-glossary/dau-mau-engagement)

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*From the SPIDITS AI Knowledge Base (311+ terms indexed). Explore full technical definitions: [https://spidits.com/startup-glossary](https://spidits.com/startup-glossary)*