What is Net Promoter Score?
Net Promoter Score
Net Promoter Score (NPS) is a customer loyalty metric that measures how likely users are to recommend a startup's product or service to others.
Detailed Deep Dive
Net Promoter Score (NPS) evaluates customer loyalty using a 0-10 rating scale. Startups track NPS to identify detractors at risk of churning and promoters who can drive organic referrals.
Frequently Asked Questions
Q:How is Net Promoter Score calculated?
NPS = Percentage of Promoters (rating 9-10) - Percentage of Detractors (rating 0-6).
Q:What is a good NPS?
A score above 50 is considered excellent, while a score above 70 is outstanding, indicating organic word-of-mouth growth.
Quick Facts
- CategoryMetrics
- Key ApplicationCustomer feedback loops and product health surveys
Coverage Trend12 Weeks
Related Terms
Net Promoter Score Media Coverage & Intelligence
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