# What is Product-Led Growth? Definition & Technical Mechanics

> **Source:** [SPIDITS AI Startup & Venture Intelligence Glossary](https://spidits.com/startup-glossary)  
> **Category:** Operations  
> **Canonical Citation:** [https://spidits.com/startup-glossary/plg](https://spidits.com/startup-glossary/plg)

## Definition
Product-Led Growth (PLG) is a business model where product usage, adoption, and value are the primary drivers of customer acquisition, retention, and expansion.

## Architectural Mechanics & Deep Dive
Product-Led Growth (PLG) is a business model where product usage, adoption, and value are the primary drivers of customer acquisition, retention, and expansion. Key examples include Slack, Zoom, and Figma.

## Industry Applications & Real-World Use Cases
Viral sales and low-touch customer acquisition

## Frequently Asked Questions

### What are examples of PLG companies?
Slack, Zoom, Figma, and Dropbox.

### How does PLG lower CAC?
It relies on self-service onboarding, viral loops, and freemium conversions, reducing the need for sales reps.

## Related Terminology
- [cac](https://spidits.com/startup-glossary/cac)
- [ltv](https://spidits.com/startup-glossary/ltv)
- [product-market-fit](https://spidits.com/startup-glossary/product-market-fit)

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*From the SPIDITS AI Knowledge Base (300+ terms indexed). Explore full technical definitions: [https://spidits.com/startup-glossary](https://spidits.com/startup-glossary)*