Startup Glossary: Letter "G"
Explore definitions, key metrics, legal terms, and financing mechanics shaping the startup ecosystem.
G
General Partner
A General Partner (GP) is the managing partner of a venture capital firm who makes investment decisions, manages the fund, and takes on legal liability.
FundingRead Term
Go-To-Market
A Go-To-Market (GTM) strategy is a step-by-step plan specifying how a startup will launch a product, reach its target audience, and achieve competitive advantage.
OperationsRead Term
Gross Margin
Gross Margin is the percentage of revenue remaining after subtracting the cost of goods sold (COGS), showing the core profitability of a product.
MetricsRead Term
Gross Merchandise Value
Gross Merchandise Value (GMV) is the total dollar value of sales transactions processed through a marketplace platform over a given time period.
MetricsRead Term