Startup Glossary: Letter "G"

A General Partner (GP) is the managing partner of a venture capital firm who makes investment decisions, manages the fund, and takes on legal liability.

A Go-To-Market (GTM) strategy is a step-by-step plan specifying how a startup will launch a product, reach its target audience, and achieve competitive advantage.

A Good Leaver is a founder or employee who leaves a startup under favorable conditions, typically allowing them to keep some or all of their vested equity.

Gross Burn is the total cash outflow a startup spends on operating expenses each month, excluding incoming revenues.

Gross Churn Rate is the percentage of recurring revenue lost over a period due to customer cancellations and downgrades, ignoring expansion revenue.

Gross Margin is the percentage of revenue remaining after subtracting the cost of goods sold (COGS), showing the core profitability of a product.

Gross Merchandise Value (GMV) is the total dollar value of sales transactions processed through a marketplace platform over a given time period.

Gross Revenue Retention (GRR) measures the percentage of recurring revenue retained from existing customers over a period, excluding expansion, upgrades, or cross-sells.

Growth Equity is a private equity asset class focused on investing in mature, revenue-generating companies with proven business models looking to accelerate growth.

Growth Hacking is a data-driven, low-cost marketing methodology focused on rapid experimentation across product development, sales, and marketing channels.

A Growth Loop is a self-reinforcing acquisition and engagement engine where the actions of a user cohort generate inputs that naturally acquire or activate new user cohorts.

Growth Stage is the phase where a startup has achieved product-market fit and is aggressively scaling operations, revenues, and market share.