Startup Glossary: Letter "U"
Explore definitions, key metrics, legal terms, and financing mechanics shaping the startup ecosystem.
U
Uncapped SAFE
An Uncapped SAFE is a Simple Agreement for Future Equity that does not feature a valuation cap, meaning conversion is based solely on subsequent round pricing.
Unicorn
A Unicorn is a privately held startup company valued at $1 billion or more.
Unit Economics
Unit Economics is the analysis of a startup's revenues and costs associated with a single customer or transaction unit.
Up-Selling
Up-Selling is a sales technique where a customer is encouraged to purchase a higher-tier or premium version of the current product.
Usage-Based Pricing
Usage-Based Pricing (consumption pricing) is a monetization model where customers pay based on their consumption of product metrics (e.g. API calls, data stored).
User Engagement
User Engagement is the measure of how frequently, intensely, and deeply customers interact with a startup's product features.