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What is Bookings?

Definition

Bookings

Bookings represent the total contractual value of newly signed customer agreements, indicating future revenue potential.

Detailed Deep Dive

Bookings measure the contract value of new sales wins. While they indicate growth, bookings are not recognized as immediate revenue until services are delivered.

Frequently Asked Questions

Q:What is the difference between bookings and revenue?

Bookings are the value of contracts signed; revenue is recognized only after the service is actually delivered.

Q:Do bookings affect the cash balance immediately?

No. Bookings only show commitments; cash is collected later when the customer is invoiced.

Quick Facts

  • CategoryMetrics
  • Key ApplicationSales team performance audits and pipeline tracking

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