What is Viral Coefficient?
Viral Coefficient
The Viral Coefficient is a metric measuring the number of new users generated by each existing active user.
Detailed Deep Dive
The Viral Coefficient (often measured as the K-factor) is a metric that measures the number of new users generated by each existing active user. A viral coefficient greater than 1.0 indicates exponential growth, meaning the product naturally spreads through word-of-mouth or referral loops without paid advertising.
Frequently Asked Questions
Q:What does a viral coefficient of 1.2 mean?
It means every 10 active users successfully bring in 12 new users. A coefficient greater than 1.0 triggers compounding exponential growth.
Q:How is the viral coefficient calculated?
Multiply the number of invites sent per user by the conversion rate of those invites (K = Invites * Conversion Rate).
Quick Facts
- CategoryMetrics
- Key ApplicationAnalyzing viral growth loops and referral campaign mechanics
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