What is Activation Rate?
Activation Rate
Activation Rate is the percentage of newly registered users who complete a milestone that represents their first experience of product value (the 'Aha' moment).
Detailed Deep Dive
Activation Rate measures onboarding success. By tracking how many signups complete a key value milestone, startups locate friction in their onboarding funnels and improve early adoption.
Frequently Asked Questions
Q:What is an example of an activation milestone?
For Slack, the activation milestone is when a team sends 10,000 messages; for Dropbox, it is uploading a file.
Q:How is Activation Rate calculated?
Activation Rate = (Number of Activated Users / Total Signups) x 100.
Quick Facts
- CategoryMetrics
- Key ApplicationOnboarding funnel optimization and conversion rate auditing
Coverage Trend12 Weeks
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