NAVIGATION

What is ARR (Annual Recurring Revenue)?

Definition

ARR

ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses representing the predictable recurring revenue generated by active customers over a year.

Detailed Deep Dive

ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses (SaaS) representing the predictable recurring revenue generated by active customers over a year. It is calculated by multiplying Monthly Recurring Revenue (MRR) by 12. ARR is a primary valuation metric tracked by late-stage venture capitalists to evaluate the scale, growth rate, and financial stability of SaaS startups.

Frequently Asked Questions

Q:How is ARR calculated?

ARR = Monthly Recurring Revenue (MRR) x 12.

Q:Does ARR include one-time setup fees?

No. ARR strictly includes recurring subscription revenues and excludes professional setup fees, hardware sales, or one-off services.

Quick Facts

  • CategoryMetrics
  • Key ApplicationSaaS recurring revenue reporting and VC valuation multiples

Coverage Trend12 Weeks

12w agoToday

ARR Media Coverage & Intelligence

TechCrunch VentureJun 23, 2026

Is there an AI bubble? VCs on valuations and ARR inflation

This episode feature a conversation recorded live at StrictlyVC LA in El Segundo between Connie Loizos; Chang Xu, partner at Basis Set Ventures; and Carter Reu

TechCrunch AIJun 16, 2026

Plaud says its software business topped $100M in ARR after shipping over 2M AI notetakers

Plaud is trying to make a mark in a crowded market full of AI-powered meeting notetakers.

TechCrunch StartupsJun 2, 2026

Cyera eyes $12B valuation at 80x ARR multiple despite operating losses

The cybersecurity company is nearing a $300 million round led by Evolution Equity Partners.