What is Net Revenue Retention?
Net Revenue Retention
Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from existing customers over a period, including upgrades and expansions but excluding new sales.
Detailed Deep Dive
Net Revenue Retention (NRR) measures the percentage of recurring revenue retained from existing customers over a period, including upgrades, cross-sells, and expansions, but excluding new customer sales. An NRR above 120% is considered outstanding for enterprise SaaS, indicating strong negative churn.
Frequently Asked Questions
Q:What is a good NRR for SaaS?
An NRR above 120% is considered outstanding for enterprise SaaS, indicating strong negative churn and customer expansion.
Q:How does NRR differ from GRR?
Gross Revenue Retention (GRR) excludes upgrades and expansion, focusing purely on retention and churn, and cannot exceed 100%.
Quick Facts
- CategoryMetrics
- Key ApplicationSaaS growth and customer success evaluation
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