B2B SaaS Metrics & Financial Intelligence
Benchmark guide to B2B SaaS Magic Number, Rule of 40, Net Revenue Retention (NRR), LTV to CAC ratio, and software financial models.
Market Intelligence Overview: B2B SaaS Metrics & Financial Intelligence
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Key Concepts & Glossary: B2B SaaS Metrics & Financial Intelligence
Burn Rate
Burn Rate is the rate at which a startup spends its cash reserves, typically measured on a monthly basis.
LTV
LTV (Lifetime Value) is the total net revenue a startup expects to earn from a single customer over the entire duration of their relationship.
CAC
CAC (Customer Acquisition Cost) is the total cost required to acquire a new customer, including all sales and marketing expenses.
ARR
ARR (Annual Recurring Revenue) is a key metric for subscription-based businesses representing the predictable recurring revenue generated by active customers over a year.