# Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds

> **Platform:** [SPIDITS AI](https://spidits.com/) — Real-Time AI News & Market Intelligence  
> **Published:** 2026-06-16T16:49:44.000Z  
> **Category:** PRODUCT_LAUNCH  
> **Impact Score:** 90/100  
> **Primary Source:** [TechCrunch AI](https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds)  
> **Canonical Citation:** [https://spidits.com/timeline/sixty-percent-of-us-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds](https://spidits.com/timeline/sixty-percent-of-us-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds)

## Executive Summary
WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral...

## Referenced Coverage & Sources
- **[TechCrunch AI](https://techcrunch.com/2026/06/16/sixty-percent-of-u-s-consumers-say-ai-in-brand-messaging-is-a-turnoff-survey-finds)**: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff, survey finds — _WordPress VIP's latest survey suggests consumers are wary of AI-generated answers even as companies increasingly view AI search as an important referral..._

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