# Rivian Spinoff Also Wants to Reinvent the Wheel - but First, It Has to Ship

> **Platform:** [SPIDITS AI](https://spidits.com/) — Real-Time AI News & Market Intelligence  
> **Published:** 2026-11-03T03:24:56.000Z  
> **Category:** PRODUCT_LAUNCH  
> **Impact Score:** 90/100  
> **Primary Source:** [The Verge AI](https://www.theverge.com/transportation/1024747/rivian-spinoff-also-chris-yu-interview-ebike-production-ramp)  
> **Canonical Citation:** [https://spidits.com/timeline/rivian-spinoff-also-wants-to-reinvent-the-wheel-but-first-it-has-to-ship](https://spidits.com/timeline/rivian-spinoff-also-wants-to-reinvent-the-wheel-but-first-it-has-to-ship)

## Executive Summary
When Rivian quietly spun off its micromobility brand, Also, a lot of observers wondered if the luxury EV maker had bitten off more than it can chew. Chris Yu insists that's not the case.

## Why It Matters (Strategic Analysis)
Vertical integration down to proprietary integrated circuits exposes micromobility startups to global semiconductor supply constraints while enabling software-defined vehicle control architectures. Also's effort to navigate evolving UL battery standards and component shortages illustrates the operational complexities of adapting automotive-grade engineering to light electric vehicles.

## Referenced Coverage & Sources
- **[The Verge AI](https://www.theverge.com/transportation/1024747/rivian-spinoff-also-chris-yu-interview-ebike-production-ramp)**: Rivian spinoff Also wants to reinvent the wheel - but first, it has to ship — _When Rivian quietly spun off its micromobility brand, Also, a lot of observers wondered if the luxury EV maker had bitten off more than it can chew. Chris Yu insists that's not the case. Yu, a Stanford aeronautics PhD and former CTO at Specialized, runs the startup as an independent business that..._

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*Synthesized by SPIDITS AI Market Intelligence Desk. Track live AI news, model releases, and funding: [https://spidits.com](https://spidits.com)*