# OpenAI Says ChatGPT Is Catching up to Google in Search

> **Platform:** [SPIDITS AI](https://spidits.com/) — Real-Time AI News & Market Intelligence  
> **Published:** 2026-11-03T18:38:47.000Z  
> **Category:** PRODUCT_LAUNCH  
> **Impact Score:** 90/100  
> **Primary Source:** [The Verge AI](https://www.theverge.com/ai-artificial-intelligence/1025482/openai-says-chatgpt-is-catching-up-to-google-in-search)  
> **Canonical Citation:** [https://spidits.com/timeline/openai-says-chatgpt-is-catching-up-to-google-in-search](https://spidits.com/timeline/openai-says-chatgpt-is-catching-up-to-google-in-search)

## Executive Summary
In many circles, "Ask Chat" has replaced "Google it," and that's reflected in a new announcement from OpenAI: the volume of search queries run through ChatGPT now equals 20 percent of the volume run through Google.

## Why It Matters (Strategic Analysis)
The migration of web queries from legacy search engines to conversational AI architectures disrupts traditional web referral traffic and ad-based distribution models. As query volume shifts toward LLM interfaces, search providers are compelled to re-architect their interfaces around dynamic synthesis rather than static link lists.

## Key Entities & Companies
- **OpenAI**
- **Google DeepMind**

## Referenced Coverage & Sources
- **[The Verge AI](https://www.theverge.com/ai-artificial-intelligence/1025482/openai-says-chatgpt-is-catching-up-to-google-in-search)**: OpenAI says ChatGPT is catching up to Google in search — _In many circles, "Ask Chat" has replaced "Google it," and that's reflected in a new announcement from OpenAI: the volume of search queries run through ChatGPT now equals 20 percent of the volume run through Google. Adam Fry, OpenAI's consumer product lead for ChatGPT, made the announcement at a..._

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*Synthesized by SPIDITS AI Market Intelligence Desk. Track live AI news, model releases, and funding: [https://spidits.com](https://spidits.com)*