NAVIGATION
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Product Launch

India's MoEngage bets that the future of marketing is millions of AI agents

The all-cash deal gives MoEngage access to technology that assigns AI agent to individual customers.

Referenced Coverage & Sources

India's MoEngage bets that the future of marketing is millions of AI agents
TechCrunch AIJun 23, 2026
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Technical & Market Glossary Definitions
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AI ConceptAgentic Systems

AI Agent

An AI Agent is an autonomous entity that perceives its environment through sensors (or inputs) and acts upon that environment using actuators (or tools) to achieve specific goals. An agent relies on a reasoning brain (typically an LLM) to plan and execute multi-step processes.

AI ConceptAgentic Systems

Agentic AI

Agentic AI refers to artificial intelligence systems designed to act autonomously, make decisions, plan workflows, and execute tasks without constant human intervention. Unlike traditional models that only respond to queries, agentic systems use an agentic loop to perceive environments, reason over goals, use tools, and iterate to achieve outcomes.

Frequently Asked Questions & Summary Briefing
The all-cash deal gives MoEngage access to technology that assigns AI agent to individual customers. Reported by TechCrunch AI, this update represents a key development in the Enterprise Product Launch category.
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